

Proposal to Profit: Pricing your services with confidence
A Talk by Rebecca Mihalic and Ethan Cooney
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About this Talk
Pricing can feel like a balancing act—charge too little and you leave fees on the table, charge too much and you risk upsetting clients.
In this practical session, Ethan Cooney and Rebecca Mihalic from Ignition will walk you through proven strategies to confidently price your services, deliver winning proposals, manage compliance and derisk your firm with a stronger engagement processes. Whether you’re looking to improve your profitability, streamline client onboarding, or reduce compliance risks, this session will give you the tools and insights you need to turn proposals into profitable, lasting client relationships.
Why attend?
- Learn how to set prices that reflect your true value and expertise
- Discover best practices for creating proposals that convert
- Strengthen your compliance with clear and consistent engagement processes
- Gain confidence in conversations with clients around fees and scope